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Brainfluence

Autor: Roger Dooley

Número de Páginas: 278

Un libro para persuadir e influir sobre los demás • Un libro que concentra todas las novedades del neuromarketing De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5% Brainfluence explica cómo funciona el cerebro y explica tanto cómo su funcionamiento influye en nuestras acciones y también cómo se puede llegar a influir en cómo pensamos A través 100 breves consejos, imprescindibles para cualquier experto en marketing o en comunicación, podrá aprender cómo colocar sus productos, cómo fijar precios, lograr fidelidad a una marca y mucho más. También es lectura imprescindibles para todos los que consumimos cotidianamente y nos dejamos influir por quienes hacen uso de estos 100 consejos

The rich brain. How to help the brain run a wealth program

Autor: Vladimir Lavrov

Número de Páginas: 80

Poverty and wealth are just programs that make your brain think in a certain direction. If you take these programs under your control, you can easily become a real magnet for money!In this book you will learn about how your own brain makes you get poorer and how to keep it from doing so; learn to overcome the barriers and boundaries of the “poor brain”; help your “rich brain” become stronger and get the opportunity to change your life beyond recognition!

Working with the Emotional Investor

Autor: Chris White , Richard Koonce

Número de Páginas: 241

An invaluable resource for wealth managers advising individuals, couples, and families, this book explains why human emotions drive all investor behavior and makes a powerful case for why advisors need to be aware of such emotions in advising clients—especially in high-stakes situations. Despite the fact that wealth advisors may employ algorithms, fancy financial models, economic theory, and predictive reasoning to forecast future investment returns, according to seasoned wealth management advisor Chris White, people—in other words, clients—basically decide how much risk to take with their money based on emotional factors such as the love they received as children, early life experiences of loss and "imperfect love," psychic wounds, and family traumas. A must-read for anyone in the wealth management profession, including wealth advisors, financial consultants, certified financial analysts, and retirement advisors, this groundbreaking book offers a radically new and well-articulated framework for managing relationships with clients as well as the essential tools to advise, mentor, and guide clients in making financial management decisions. Readers will understand how to...

The Behavioral Investor

Autor: Daniel Crosby

Número de Páginas: 217

From the New York Times bestselling author of the book named the best investment book of 2017 comes The Behavioral Investor, an applied look at how psychology ought to inform the art and science of investment management. In The Behavioral Investor, psychologist and asset manager Dr. Daniel Crosby examines the sociological, neurological and psychological factors that influence our investment decisions and sets forth practical solutions for improving both returns and behavior. Readers will be treated to the most comprehensive examination of investor behavior to date and will leave with concrete solutions for refining decision-making processes, increasing self-awareness and constraining the fatal flaws to which most investors are prone. The Behavioral Investor takes a sweeping tour of human nature before arriving at the specifics of portfolio construction, rooted in the belief that it is only as we come to a deep understanding of “why” that we are left with any clue as to “how” we ought to invest. The book is comprised of three parts, which are as follows: - Part One – An explication of the sociological, neurological and physiological impediments to sound investment...

Men's Health

Número de Páginas: 176

Men's Health magazine contains daily tips and articles on fitness, nutrition, relationships, sex, career and lifestyle.

Contrarian Investment Strategies

Autor: David Dreman

Número de Páginas: 498

In this major revision of his investment classic, one of the premier investment managers introduces vitally important new findings in psychology that show why most investment strategies are fatally flawed and his contrarian strategies are the best way to beat the market. The need to switch to a new approach for investing has never been more urgent. The crash of 2008 revealed in dramatic fashion that there are glaring flaws in the theory that underlies all of the prevailing investment strategies—efficient market theory. This theory, and all of the most popular investing strategies, fail to account for major, systematic errors in human judgment that the powerful new research in psychology David Dreman introduces has revealed, such as emotional over-reactions and a host of mental shortcuts in judgment that lead to wild over and under-valuations of stocks, bonds, and commodities and to bubbles and crashes. It also leads to horribly flawed assessments of risk. Dreman shows exactly how the new psychological findings definitively refute those strategies and reveals how his alternative contrarian strategies do a powerful job of accounting for them. He shows readers how by being aware of ...

Your Money and Your Brain

Autor: Jason Zweig

Número de Páginas: 0

Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. Includes 20 illustrations.

Train Your Brain to Get Rich

Autor: Teresa Aubele , Doug Freeman , Lee Hausner , Susan Reynolds

Número de Páginas: 153

You really can think yourself rich--when you program your gray matter to make money. In this groundbreaking guide, neuroscientist Dr. Teresa Aubele teams up with finance whiz Doug Freeman, business consultant Dr. Lee Hausner, and Psychology Today blogger Susan Reynolds to help you capitalize on your brain--literally. This one-of-a-kind method draws upon the most recent breakthroughs in neuroscience, biology, and psychology to show you how to: Make more money, by reprogramming your brain to identify the best opportunities Invest more wisely, by short-circuiting the pleasure center that facilitates your faulty reasoning Rebound from financial setbacks, without getting trapped by your brain's fight-or-flight response Create more wealth, by focusing your mind on innovation and creativity Keep more of what you make, by tricking your brain into taking the long view This book is your ticket to a more money-minded brain, a bigger bank account, and a richer life--one fortune at a time!

Liz Weston on Personal Finance (Collection)

Autor: Liz Weston

Número de Páginas: 784

A brand new collection of up-to-the-minute personal finance guidance from award-winning columnist Liz Weston… 4 authoritative books, now in a convenient e-format, at a great price! All the realistic, trustworthy money advice you need! 4 up-to-date books from Liz Weston, America’s #1 personal finance columnist Money! Debt. Credit Scores. Investments. Retirement. College. You need answers you can understand, trust, and actually use! That’s where Liz Weston comes in. In this amazing 4 book collection, America’s #1 personal finance columnist helps you create and execute your own action plan for long-term financial security. No hype, no lectures, no nonsense: just realistic, up-to-the minute help delivered in plain English. Start with the latest edition of Weston’s nationwide best-seller, Your Credit Score, Fourth Edition – complete with brand-new information on protecting (or rebuilding) the 3-digit number that rules your financial life. Learn how today’s credit scores work… exactly how much skipped payments, bankruptcies, and other actions will lower your score… how companies can and can’t use your score against you. Get crucial new information on “FAKO”...

The People Versus the Liquor Traffic

Autor: John Bird Finch

Número de Páginas: 276

The Salt-cellars

Autor: Charles Haddon Spurgeon

Número de Páginas: 396

Christianity and the Brain

Autor: Ramsis Ghaly

Número de Páginas: 239

What happens in our brains and minds at the last hour of life? What occurs during the moment of separation between the human body and the unseen individual soul and spirit? In the third volume of the three-book series on Christianity and the human brain, author Ramsis F. Ghaly, MD, focuses on the brain and its final journey during the last moments of life. Every human soul will see death one day. But few of us know what occurs during the transitional time when the physical brain surrenders and the spiritual brain takes over. We also do not know what the human mind will see and interact with as it approaches the final moments of departure. A Coptic Orthodox Christian and American board-certified neurosurgeon, anesthesiologist, and pain specialist, Ghaly sheds light on this intriguing phenomenon. Drawing on his interaction with thousands of individuals who have entered this last hour of life, Ghaly offers examples and a realistic portrait of a human being's final moments. Christianity and the Brain, Volume III: The Christian Brain and the Journey to the Last Hour blends neuroscience and medical knowledge with the Bible of our loving Lord.

Harper's Magazine

Número de Páginas: 988

Important American periodical dating back to 1850.

The Self-Care Revolution Presents: Module 4 – Unleash Your Brain Power

Autor: Robyn Benson , Kevin Snow

Número de Páginas: 253

Most everyone has heard that on average we use less than 10%% of our brain capacity. Imagine how your life will be different as you tap into the other 90%% and live from the fullness of who you are daily. This is possible this month as you engage with the Self-Care Revolution and our expert speakers. Have fun and discover your genius by reading each of these inspiring interviews, as your tool box for optimal brain power gets filled up with endless exercises, memory techniques and new skills to use in any moment. This engaging book encompasses a weekly educational and empowering teleseminar, which is part of the Self-Care Revolution. This is an exciting opportunity to be instrumental in creating powerful changes to individual and collective wellness worldwide. This revolution is raising the planet to a new level of understanding when it comes to "The True Health Care" and it all "Begins with your self-empowering health choices."

Harper's New Monthly Magazine

Número de Páginas: 982

Your Money Has Feelings

Autor: Shannon Ryan

Número de Páginas: 132

Your behaviors, beliefs, and habits around money are holding you back. Financial confidence is hard to come by. Believe it or not, the solution is rarely more money. For the last three decades, author Shannon Ryan (MSPFP, CFP) has had a front-row seat to the financial lives of hundreds of individuals and families. She’s learned that money is emotional—always. Our habits, cultural expectations, past experiences, disappointments, shame, and fears combine to create complicated beliefs that hold us back from satisfying financial lives. Traditional financial advice assumes that we are rational and that we faultlessly seek to maximize our wealth at every opportunity. Ryan’s behavioral approach, on the other hand, recognizes that we act irrationally as the result of psychological biases, emotions, and cognitive errors. This approach empowers you to transform your money mindset and behaviors, overcoming biases to make more informed choices. Your Money Has Feelings helps you make solid money decisions by: • First identifying you unconscious and behavioral biases around money • Then, discovering practical techniques for creating a financial life that matches your values, using the ...

Unlock Your Brain's Potential

Autor: Conrad Riker

Número de Páginas: 165

Schools Failed You. Feminized Systems Betrayed You. Here’s How to Rewire Your Brain, Reclaim Your Power, and Outthink the Woke Mob. Tired of being told your ambition is “toxic” while beta males get promoted? Sick of brain fog from soy diets and porn addiction killing your focus? Angry that divorce courts treat you like a wallet, not a father? - Why “safe spaces” are code for male weakness—and how to delete them from your mindset. - Neuroscience secrets to triple problem-solving speed (hint: it’s not woke seminars). - Turn Father Time into your mentor: Learn like a Spartan, not a soy boy. - The memory trick C.I.A. operatives use (and why beta educators hate it). - Ditch Harvard—real men build empires, not student debt. - How to weaponize testosterone for laser focus (no pills, no gurus). - Escape the marriage plantation: Protect your cash, your kids, your legacy. - Why Silicon Valley fears redpilled men who master A.I.—and how to exploit it. If you want to annihilate mediocrity, crush woke lies, and dominate life like the apex predator you were born to be… buy this book TODAY before they ban it.

The Brain, the Mind, and the Person Within

Autor: Mark Cosgrove

Número de Páginas: 235

The brain, with its nearly one hundred billion neurons, is the most complex structure in the universe, and we are living in a period of revolutionary advancements in neuroscience. Yet scientists and skeptics often frame these findings in ways that challenge the Christian worldview. Many professionals and popularizers claim that human beings are their brains, and that all human behavior and experience are merely by-products of brain physiology. In The Brain, the Mind, and the Person Within, professor of psychology Mark Cosgrove not only explains what the brain is and what it does but also corrects common misinterpretations and demonstrates that what we know about the brain coheres with the teachings of Scripture. He contends that humans are unities of soul and body in which both the spiritual and the physical interact. From this perspective, he presents informative overviews of contemporary debates about the brain, including consciousness, free will, "God spots," personhood, and life after death. The better we understand the brain, the better we understand ourselves and our exquisite design that reflects the wisdom of the Creator. Thoughtful readers will find this to be a...

Work Your Money, Not Your Life

Autor: Roger Ma , Jennifer Ma

Número de Páginas: 207

Your all-in-one guide to getting your career and finances in order — for greater clarity, happiness, and peace of mind. Studies show that if you're like the majority of young professionals, you feel dissatisfied with your job, your finances, or your overall station in life. It can seem impossible to disentangle the work stuff, the money stuff, and the personal stuff, because they're all inextricably linked. But the good news is, you don't have to go at it alone: Work Your Money, Not Your Life is your all-in-one guide to achieving both your career and financial goals so that you can get where you want to be. In his debut book, Roger Ma, an award-winning financial planner and a publisher strategist at Google, offers secrets on how you can craft a meaningful career, gain financial comfort, and achieve a greater sense of purpose. And the premise behind it all is this: money affects every part of our lives. Simply by sorting out your personal finances (and it isn't as bad as it sounds!), you can build a foundation from which you'll be able to find the right career path, visualize your desired lifestyle, and turn your dreams into a reality. You'll learn how to: Relieve yourself of the ...

Kiplinger's Personal Finance

Número de Páginas: 620

The Writer

Número de Páginas: 732

The oldest magazine for literary workers.

Your Money Or Your Life!

Autor: Eric Toussaint

Número de Páginas: 358

Chomsky offers a devastating critique of conventional definitions of the 'new world order'. Includes a new chapter on the Middle East peace process.

The Motley Fool Million Dollar Portfolio

Autor: David Gardner , Tom Gardner

Número de Páginas: 291

Build a powerful portfolio and outfox the professionals using a simple yet groundbreaking philosophy from two acclaimed stock pickers & Internet pioneers. A revolutionary and wildly successful one-of-a-kind Web experiment, the “Motley Fool Million Dollar Portfolio” enabled individual investors to follow as The Motley Fool cofounder Tom Gardner invested and managed one million dollars of The Motley Fool’s own money. Now, in page after page of sound, sensible investment advice, readers are offered a rare glimpse into the inner workings of The Motley Fool machine—and given a first-class education in building, growing, and defending an individual portfolio, one investment strategy at a time. From learning to think like an investor to finding a first stock, from dividend investing to blue-chip bargains to small-cap treasures, from international investing to community-based online tools that are revolutionizing stock selection and asset allocation, this book takes readers through the essential strategies for building any portfolio—no matter how small its start or how big its ambitions.

Keeping Finance Personal

Autor: Ellyce Fulmore

Número de Páginas: 281

“… a clear, approachable guide to help readers untangle their relationship with money, understand the systems and inequities that impact them, and reclaim financial independence.”―Edgar Villanueva, bestselling author of Decolonizing Wealth An intersectional approach to personal finance from queer, neurodivergent personal finance educator and TikToker, Ellyce Fulmore. There’s no magic formula for being “good with money.” The perfect budgeting spreadsheet or debt repayment plan will never address the root of your money issues. When Ellyce Fulmore started her journey with personal finance, she was drowning in $35K of debt, had $60 to her name, and avoided looking at her bank account. Her own “aha” moment came when she realized that the reason she and so many others have struggled with finances has little to do with being “bad with money.” Instead, it has everything to do how identity and lived experience affect financial behaviors. Now in Keeping Finance Personal, Ellyce offers a shame-free, trauma-aware approach that explores the complex, nuanced, and deeply personal relationship between your identity and your money. With chapters exploring topics such as...